A bunch of books I've read that I recommend, in no particular order.

• Walt Disney: The Triumph of The American Imagination
• The Dream Machine
• Designing for People
• The Humane Interface
• Emotional Design: Why We Love (or Hate) Everyday Things
• Grid Systems in Graphic Design
• The Elements of Typographic Style
• The Dragons of Eden: Speculations on the Evolution of Human Intelligence
• The Design of Everyday Things
• Scientific Advertising
• Crossing the Chasm
• City of Thieves
• Steve Jobs
• Colorless Tsukuru Tazaki and His Years of Pilgrimage